The Independent London Newspaper
1st March 2017

Mayor Boris Johnson backs Swiss Cottage as 'excellent location' for new skyscraper

    The skyscraper planned for Avenue Road

    Published: 9 May, 2014

    CAMPAIGNERS fighting plans to demolish a block of offices in Swiss Cottage and replace it with a 24-storey skyscraper have been dealt a blow after it emerged that Mayor of London Boris Johnson and the Design Council are backing the project.

    Developer Essential Living wants to demolish a 1980s building in Avenue Road – currently home to the Ham and High newspaper – and replace it with housing, offices and a new space for community group The Winch.

    But objectors say the new building would be too high and the current block could simply be refurbished. 

    The New Journal has seen a report issued by the Mayor of London – who can call in large planning applications and overrule Town Hall decisions. This dismisses many of the grounds that objectors have.  It states that, while the plans “exceed the range” for density in the London Plan, they can be passed as there is a greater need today for tall buildings in “town centres”. The report adds that the site is an “excellent location to site a tall building”.

    The scheme has also been backed by the Design Council. 

    In a confidential letter sent to architects, it says: “The elevations of the tower buildings are well-ordered and work well.” 

    Essential Living spokesman Martin Hughes called the reports a “powerful endorsement”.

    But Sarah Gottleib, of the Save Swiss Cottage group, said: “If Camden Council reject it, Boris Johnson will step in. This rides roughshod over local democracy. Does he know what is being done in the Mayor of London’s name? We do not want ‘Boris Blocks’ in Swiss Cottage.”


    The ones to blame here are

    The ones to blame here are the builders ... they are the ones building all this crap and throwing prices to the roof.

    Boris Johnson should improve

    Boris Johnson should improve things like the local library nearby, which has computers of third world countries and chairs that have not been changed in decades ... or the entrance to swiss cottage station could be improved to decent standards ... but no ... this is not important ... what matters is the millions of pounds these speculators are going to make with a skyscraper build to let - yes, the developer only plans to rent flats ... with the back and support of the mayor of London and ... the law of England and wales

    We are in 2014 and there is a

    We are in 2014 and there is a lack of living space in London.

    A 24 storey building is already OBSOLETE.

    If THEY BUILD SOMETHING, IT SHOUDL BE 124, that is, one hundred and twenty four floors, and have a minimum 50% allocated to affordable and social housing.

    Housing crisis

    There's a housing crisis don't you know.

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