The Independent London Newspaper
26th April 2019

There’s too much Bear Grylls pushing Alpha…

    Published: 2 February, 2017

    • FAR too much Bear Grylls plastered around London at the moment. 

    Posters on tube escalators, station walls, buses and buildings. 

    All promoting Alpha. All well and good, I have attended several Alpha Course debates over the years, but surely the vast cost of advertising this could be better spent on the poor rather than on Christian posterboy Edward Grylls? Imagine the furore if a Muslim star were pushing the Qur’an on us all using a glossy media agency budget? Just saying… 

    Church & Media lecturer
    Regent’s University, NW1



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